The story centers on Alex, a bright but impulsive UX designer who's booted from the frat-boy tech scene when she refuses the predatory advances of the CEO. In frustration, she steals all of the snacks from the tech company. However, this is captured in a video that goes viral, solidifying her chances of never again getting hired. Her luck changes when she happens upon a group of creative entrepreneurs who would be misfits in the world without their co-working space, Makeshift Society. Alex re-kindles her lifelong dream of starting a business, but her fears and insecurities get in her way. Alex questions whether she can take this risk and plunge into a world of uncertainty to start her own business.
Makeshift Society taps into themes that are very current in San Francisco: the achievements of women in tech, sexism in the workplace, challenges of entrepreneurism, and the transformative power of pursuing your dreams.
Serena Schuler is an award-winning comedy writer/director/producer of short videos and episodic content. She created Cake Walk, a sketch series about the crazy events leading up to a wedding, which is currently featured on Elizabeth Banks's new comedy site WhoHaha. Her latest music video Too Much Love parodied My Fair Lady's "I Could Have Danced All Night" in a story about a Valentine's Day that has gone off the rails, and was a finalist in the 2017 Rachel Bloom Comedy Short Challenge.
Her first film, The Ten Plagues, won the Audience Award at the Washington Jewish Film Festival and Audience Award Runner-Up at the Women in Comedy Festival. The story follows a young woman en route to her family's Passover Seder who has a wake-up call of biblical proportions in the form of the modern-day Ten Plagues. It is a coming-of-age comedy about going home for the holidays, on a day when everything seems to be falling apart.
Off set, she is a member of Cinefemme, Women in Film, Alliance of Women Directors, and the co-founding team of the SF Web Fest. She was the keynote speaker of the 2016 Noe Valley Girls Film Festival.
Serena graduated with honors from Cornell University, received a masters in psychology from Columbia University.